Significance of Feedback Calls from LG Refrigerator Customer Care in Delhi
Have you ever received a feedback call from the LG refrigerator customer care in Delhi? If you have ever spoken to the customer care of LG refrigerator division and lodged a service request, you would have received a call from their customer care department after the service is delivered for the feedback. These type of calls are very important for the organization and every
organization shall take these seriously. So, what is the importance of these feedback calls?
At first, these help in establishing an interaction with the customer. This assures the customer that the company is there with him and is committed to resolving his problems. This gives him the satisfaction and helps in enlisting his loyalty for the future.
Second, for the organization, these are helpful in ascertaining how the service was delivered and in ascertaining whether the customer is satisfied or not. If the customer is not satisfied, then he will mention what were the gaps in service delivery. By this exercise, the organization can know where the fault lay. Whether this problem was due to improper training of the personnel or due to behavioural issue with the repair technician or is just due to the over-expectation of the customer. This exercise helps in bridging the gaps in service delivery to achieve satisfaction of the customer.
Third, with these surveys through feedback calls the company can improve quality and beat its competitors in the long run. By taking these surveys seriously and acting on these routinely, company can set up new benchmarks for their competitors. In the long run, only those companies will survive which are capable of consistently improving their processes and products.
Fourth, these serve as a basis of developing brand value over a period of time. Companies like LG use these feedback calls as a means of furthering their brand image in the minds of customers. Customers also respond positively to these calls since they see these as a means of airing their grievances, if any or for showering appreciation of product or service.
No company can afford to ignore the feedback gathered by customer service department. Action shall follow the analysis of this feedback. Delay in action or inaction results in deterioration of brand equity. Customers remain unsatisfied and brand loyalty becomes poorer. If this situation persists over a period of time, it results in loss of reputation.